Family owned and operated for 35 years. Bernie's & Sons delivers the highest quality available at the most affordable/competitive prices. Without rent, mortgage, or paid commission, we will not be undersold! Breathtakingly beautiful custom jewelry designs, combined with Southern hospitality, makes Bernie's and Son Jeweler in St. Petersburg, Florida, a treasure among jewelers
What Only We Can Offer You
Come into our store in downtown St. Petersburg to ooh and aah over our exquisite, affordable jewelry. You will find exquisite wedding and engagement rings with diamonds set in gold, or platinum; pearls; gemstones; handcrafted Italian cameos; and classic timepieces. Select your favorite pieces from among our designer lines, such as BELLARRI®, TEUFEL, Natalie K, Cherie Dori, and Van Lachman.
As a jeweler, we are proud to offer you essential services that fine jewelry and its fans require, such as:
|• Custom Design
• Sizing & Repairs
|• Purchase Records
• Gift Wrapping
• Shipping & Insurance
|• Lifetime Jewelry Cleaning
• Wish List Services
The store was opened in 1977 by Bob and Bernie Serata. After being located on First Ave N for 20 years a move was made by Bob Serata to beautiful Beach Dr. During the building of the Ovation Building the store was moved briefly back to First Ave N. underneath the Baywalk parking garage. Once construction was complete Bernie's and Son Jewelers moved back to our permanent home on Beach Dr.
Contact us to select from amazing pieces of designer jewelry.
–Voted Tampa Bay's Favorite Jeweler as Voted by the St. Peterburg Times–
–Best Bling of Tampa as Voted in the Weekly Planet–